Visual Contrast Redesign
The goal of this assigment was to redesign an image in order to create visual contrast. The original image utilized variations in font type and size, but this did not serve to draw the viewer's attention or communicate the informaiton effectively. The name of the establishment stands out, but the remaining information gets lost and is not visually appealing.
In redesigning the image, I wanted to use contrast to create an "feel" for the establishment and to catch the attention of anyone who might view it in passing. I first created a logo for the establishment using a brick design with structural depth in order to reflect the establishment's name. I used a dark frame for the name of the establishment to create contrast and make the name "pop" out to the viewer. A brick background with decreased opacity was used to mimic the design of the establishment's name. A solid black font was used for the other information so that it would stand out against the washed out brick background. Skewing the orientation of the font, interesting background shapes, and horizontal lines were further used to create contrast among the various details in the image.
The final image is crisp, clean and appealing to the viewer. The use of contrast makes important information easy to identify and catches the attention of the viewer.
In redesigning the image, I wanted to use contrast to create an "feel" for the establishment and to catch the attention of anyone who might view it in passing. I first created a logo for the establishment using a brick design with structural depth in order to reflect the establishment's name. I used a dark frame for the name of the establishment to create contrast and make the name "pop" out to the viewer. A brick background with decreased opacity was used to mimic the design of the establishment's name. A solid black font was used for the other information so that it would stand out against the washed out brick background. Skewing the orientation of the font, interesting background shapes, and horizontal lines were further used to create contrast among the various details in the image.
The final image is crisp, clean and appealing to the viewer. The use of contrast makes important information easy to identify and catches the attention of the viewer.
![](http://www.weebly.com/weebly/images/file_icons/image.png)
Visual Contrast After Image (.jpg) |
![](http://www.weebly.com/weebly/images/file_icons/image.png)
Visual Contrast After Image (.psd) |
![](http://www.weebly.com/weebly/images/file_icons/image.png)
Visual Contrast Before Image (.jpg) |